Kronach, November 7, 2011 – LaCie, the French storage and network specialist, has acquired 11.17% of the voting rights of Loewe AG. The shares were taken over primarily from the British finance investor, EQMC.
LaCie is a consumer electronics company based in Paris offering external hard drives and network-attached storage (NAS) as well as cloud-based systems for central storage and distribution of video, audio and image files. In a manner similar to Loewe, LaCie attaches great importance to product design and innovative technology. The publicly listed company has 450 employees and in 2010 generated EUR 267 million in revenue.
“We welcome LaCie’s investment in Loewe as a proof of confidence in our premium strategy. We are convinced that in the future our new partner will accompany us in the realization of our strategic target to become the leading company in the premium segment of the European consumer electronics industry,” commented Oliver Seidl, CEO of Loewe AG.