loewe AG, Kronach

• Introduction of 3D technology to the Loewe system landscape
• Loewe Individual now even more multifaceted courtesy of 3D
• Loewe BluTechVision 3D for a premium cinema experience in the living room
• Integrated conversion of 2D content to full 3D picture
• Integrated recording function for two and three dimensional programmes
• Loewe MediaNet and Loewe MediaText for a unique range of interactive online services

Kronach. –  3D television is increasingly part of captivating home entertainment. The range of 3D Blu-ray discs available is continuing to grow accordingly. What's more, the number of TV stations transmitting 3D content is also set to increase this year. German manufacturer Loewe is launching the right technology at the right time with the Individual television line – opening up a whole new dimension. With its new Individual Compose 3D televisions in 40, 46 and 55 inches, Loewe is concentrating its efforts on Full-HD LCD technology with LED backlight and 400Hz picture quality. The luminosity and high picture frequency of these displays makes them perfect for showing 3D content. It goes without saying that the televisions can also display 2D, as usual, in perfect quality. They are even capable of converting two dimensional programmes into 3D. Complex algorithms guarantee an impressive picture. The new 3D-compatible Blu-ray player, the Loewe BluTechVision 3D, also serves as an additional signal source. In conjunction with the latest Individual Sound Projector, which provides genuine 7.1 surround sound from one single component, the perfect home cinema experience is guaranteed. The whole system is controlled with a single remote.

Loewe 3D system
With the new Loewe Individual televisions, every customer is perfectly prepared for the growing range of three-dimensional content. So how does Loewe 3D technology work? The television screen alternately shows the picture for the left and right eye in a high-speed sequence. An integrated infra red transmitter controls the Loewe Active 3D glasses in a parallel sequence: it opens and then closes left and right – with millisecond precision. These “shutter glasses” currently offer the best 3D experience, using alternate darkening of each eye to create a three-dimensional picture in the mind of the viewer. The glasses are synchronised with the television via an infra red transmitter. This is discreetly integrated into the brand’s characteristic “Loewe eye” – in perfect harmony with the design of the Loewe Individual television.
Minimalist design, exquisite materials and a spectacular profile from all angles: that’s Loewe. The contrast filter panel made from high-quality grey glass not only increases viewing pleasure but also plays a key role in making the Loewe Individual 3D television a design piece with timeless appeal. The Individual line's outstanding design has already won the coveted iF gold award 2011.
The Loewe DR+ hard disk recorder integrated in the TV also represents enhanced value: when the content provider allows recording, it is now also possible to conveniently record and play back 3D content or stream it to another 3D-compatible Loewe television via WLAN, LAN or Powerline. It holds 500 GB.

The Loewe 3D home entertainment system can be perfectly supplemented with the Loewe BluTechVision 3D Blu-ray player. It is the perfect playback device for a spectacular cinema experience in the home. It streams data from a 3D Blu-ray disc to the screen of the Loewe Individual Compose television with optimum precision. Of course, the Loewe BluTechVision 3D is also equipped for all other formats including CD, DVD and 2D Blu-ray. It can also download additional online information on the film inserted via LAN.
The Loewe Individual 3D system attains a special elegance when the playback device and audio components such as the Individual Sound Projector and the Loewe Subwoofer are integrated into the beautifully finished 165.45 SP Loewe Rack. After use, the Loewe Active 3D Glasses can also be stored here securely whilst always being to hand. With the Loewe Assist Multi-Control remote control or the optionally available Loewe Assist Media, the entire system can be easily operated from one source.

Loewe MediaNet and Loewe MediaText
It goes without saying that all Individual Compose 3D televisions are equipped with the Loewe MediaPortal. It provides convenient access to numerous media in the home network, including digital radio stations and photo, music and video files on external hard drives – not to mention the entire worldwide web courtesy of Loewe MediaNet. No other manufacturer has currently integrated more European content into its range. With the integrated browser, an infinite variety of further online content can be used with ease. Furthermore, the pioneering Loewe MediaText, which corresponds to the HbbTV standard, is also included in the package. A number of services to accompany programmes on channels including ARD, ZDF and Arte are also available to select online, and, with the Loewe Assist remote control, are just a click of the red button away. Loewe is one of the first manufacturers to prepare its televisions for the videotext of the future. The new Loewe Individual Compose 3D televisions are therefore among the most versatile flat-screen 3D TVs in the industry.

Home entertainment in the third dimension
Naturally, the new intuitively operable 3D products can also be perfectly integrated into the Loewe system landscape. That means a great variety of individualisation possibilities, set-up solutions and sound options – up to 7.1 surround sound – to bring the cinema experience home. The market launch of the Individual Compose 3D television will begin with the 46 inch device. The Individual 40 and Individual 55 Compose 3D will then follow in succession. The Loewe 3D flat-screen TVs will be available for delivery in High Gloss White, Aluminium Black and Aluminium Silver. The interchangeable insets can also be freely designed to suit individual colour preferences. With the introduction of 3D technology and the continual further development of display techniques and equipment options, Loewe guarantees a harmonious blend of excellent design and state-of-the-art technology.