loewe AG, Kronach

Kronach,  December 1, 2009 –  Loewe AG, Kronach, which is listed in the German selection index SDAX, has signed an agreement for acquiring a majority interest of at least 75% of the shares of the unlisted multimedia company MacroSystem Digital Video AG, Wetter (Ruhr). The acquisition is expected to be closed in the first quarter of 2010. In particular, it will be tied to acceptance of the financial planning assumptions by the creditors` meeting and the confirmation by the competent insolvency court as well as the final consent of the Loewe Supervisory Board. The purchase price of the company now in "Planinsolvenz" (self-administered insolvency plan) is in the low single-digit million range.

In addition to its traditional core business with video editing systems based on its own powerful software architecture, MacroSystem Digital Video AG has in recent years built up its Home Entertainment division to include in particular innovative product solutions such as Blu-ray hard disk recorders for digital television. By acquiring a majority interest, Loewe will strengthen its development competence and acquire additional expertise in multimedia networking.

- end of the ad hoc announcement -

Information and explanatory notes from the issuer regarding this notification:
MacroSystem Digital Video AG:

Established in 1991, the company produces and distributes high-quality video and editing products as well as home entertainment products. It presently employs 43 persons and is active in both the German and international market. The company's sales in 2008 came to approximately EUR 5 million. Half of the employees are hardware and software engineers who develop products aimed at integrating diverse digital consumer electronics applications in one multimedia unit. Such applications range from television and radio reception to film, photo archiving as well as Internet surfing. The company has built up considerable strength in this area in recent years.


Loewe AG:
Outstanding design, innovative technology and superior quality are features of all products sold under the Loewe premium brand. Technological highlights include: home entertainment systems with high-resolution picture quality, an integrated hard disk recorder and a digital TV receiver. The Company was founded in Berlin in 1923. Today, Loewe is a listed Group and achieved sales of EUR 374 million and EBIT of EUR 28.5 million in 2008. Loewe produces and distributes television sets, Blu-ray players, DVD recorders and audio components, which are also offered as complete home cinema solutions.