loewe AG, Kronach

Kronach. – The SoundVision audio system is now available in an elegant high gloss white lacquer with new insets in a chrome and metallised finish, and new software too. The latter means that the main menu touchscreen display now affords direct access to the Loewe MusicDetector, providing even faster access to information on music as it plays, and, of course, album cover artwork for the title. But the optimisation of functionality doesn’t stop there... Overall user-friendliness, e.g. in FM radio mode, and the individualisation of AUPEO! radio services have also been further improved. This year’s IFA will see the premiere of SoundVision operation via the Loewe Assist Media app, making smartphone control a reality.

It's all a question of tone
The Loewe SoundVision audio system is overflowing with sophisticated technology and variety – as is made conspicuous, for example, by its highly intuitive user-interface which is exceptionally easy to operate and affords countless customisation options. The 7.5-inch touch screen boasts impressive resolution and automatically enlarges the display when the remote control is in use, making essential information discernible from a distance too. So you always know what’s playing, whether you’re listening to FM or Internet radio, have inserted a CD or are playing audio from your iPhone or iPod. Track information, album covers and broadcaster logos are all recognised via the integrated Loewe MusicDetector, regardless of source. As soon as it is saved as a favourite in the main menu, your favourite music can be quickly and intuitively selected from its new location. Loewe SoundVision can be connected to the home network via LAN, WLAN or Powerline, allowing users to access music files stored on their own network too. It is also possible to create your own individual music programmes with the integrated and editorially managed AUPEO! music service. What’s more, there is the option of sending music directly from a mobile phone to the Loewe SoundVision via Bluetooth. Similarly, music can also be sent from the Loewe SoundVision to compatible Bluetooth headphones. Six built-in speakers, two of which are integrated subwoofers, guarantee premium audio enjoyment, meaning your favourite music will always come into its own. Thus with the new SoundVision, Loewe has succeeded in raising the bar once again – even at close range, music now has even greater depth and is even more impressive.

Individuality without compromise – countless design options
The Loewe SoundVision is not just an impressive technological all-rounder. This audio system is also an ornament of quality, fit to adorn any elegant sideboard. The audio system’s slim-line housing is, in addition to High Gloss White, also available in Aluminium Silver or Aluminium Black, and perfectly incorporates the slot-in mechanism CD drive. Furthermore, the side insets can be adapted effortlessly to suit personal taste and there is almost no limit to the range of colours to choose from. All of which makes the Loewe SoundVision a stylish addition to any individual living environment. The precision finish of the Loewe SoundVision also contributes added value. The housing of the music system, which incorporates the integrated Multi Touch display, is made of polished anodised aluminium and is milled from a single piece of metal – effortlessly accentuating the particular elegance of the sound system.

The design of the Loewe SoundVision system has already won the coveted iF gold award. With SoundVision, Loewe is successively tapping into an entirely new product segment – and sparking the interest of much younger target groups.