In its 26 March 2010 edition, the Süddeutsche Zeitung published an article to mark Loewe's financial press conference entitled “Loewe hofft auf die WM” (“Loewe is banking on the World Cup”).
Editorial verdict:
Munich. – The World Cup in South Africa will stimulate business for television manufacturers. Loewe CEO Friedrich Löhrer, calculates that for his company alone, the World Cup will result in an increase in sales of up to 7% in the first half of the year. …