loewe AG, Kronach

Kronach, – Of this, Loewe is more than convinced: the visual also forms part of the experience – audio and design quality are inextricably bound together.  Which is why the Loewe SoundVision audio system really does touch all the senses; bringing together six speakers housed in an elegant case made entirely from aluminium, with a unique touchscreen display. This experience for the senses has also won over the international jury of the iF awards in its entirety, with the result that the Loewe SoundVision has been singled out for one of the coveted iF gold awards. “This impressive audio system combines staggering sound with minimalist, exclusive design. Loewe SoundVision is setting entirely new audio standards and yet can be integrated into existing home networks,” such was the verdict of the jury. 

“We are delighted that the Loewe design is the recipient of another iF gold award. It is testament to the fact that Loewe sets international standards in terms of design. Loewe SoundVision particularly typifies Loewe brand values: minimalist design, innovation for the senses and exclusive individuality”, comments Loewe CEO Oliver Seidl.

It's all a question of tone
The Loewe SoundVision audio system is overflowing with sophisticated technology. Including a new user-friendly control panel which is exceptionally easy to operate and affords countless customisation options. The 7.5 inch touch screen boasts impressive resolution and automatically enlarges the display when the remote control is in use, allowing essential information to be discernible from a distance too. Which means you always know what’s playing, whether you’re listening to FM or Internet radio, have inserted a CD or are playing audio from your iPhone or iPod in the elegantly concealed dock. Track information, album covers and broadcaster logos are all automatically recognised via the Loewe MusicDetector, regardless of source. As soon as it is saved as a favourite in the main menu, your favourite music can be quickly and intuitively selected from its new location. Loewe SoundVision can be connected to the Internet via LAN, WLAN or Powerline. With the integrated and editorially managed music service AUPEO! it is possible to create your own individual music programmes. Furthermore, six built-in speakers, two of which are integrated subwoofers, guarantee premium audio enjoyment – bringing your favourite music well and truly into its own.

Individuality without compromise – countless design options
The Loewe SoundVision is not just an impressive technological all-rounder. This audio system is also an ornament of quality, fit to adorn any elegant sideboard. The audio system’s slim-line housing is, as ever, Aluminium Silver or Aluminium Black and perfectly incorporates the slot-in mechanism CD drive. Furthermore, the side insets can be adapted effortlessly to suit personal taste and there is almost no limit to the range of colours to choose from. All of which makes the Loewe SoundVision a stylish addition to any individual living environment. The precision finish of the Loewe SoundVision also contributes added value – the housing of the music system which incorporates the integrated Multi Touch display is made of polished anodised aluminium and is milled from a single piece of metal: a design feature which accentuates the particular elegance of the sound system.

iF gold award
In total 2,923 products were put forward internationally for the design accolade. 863 were rewarded with an iF product design award. However, only 60 received the much-coveted iF gold award.According to the jury: “The interplay of textures – specifically surfaces juxtaposing matt and high-gloss, vivid colours and finishes which call out to be touched – is particularly prevalent this year, and is arguably the feature which differentiates within the market.”   The experts also recognised the increased prevalence of touchscreens in products which are used on a daily basis. Munich Creative Business Week was, for the first time, host to the glamorous iF design awards night. The MCBW itself ran from 7-12 February and functioned as a new design platform showcasing all manner of exciting topics to fire the imagination of those who were there.