loewe AG, Kronach

Kronach/Nördlingen. – The two premium manufacturers that are Loewe and Strenesse have agreed upon a broad-reaching partnership. A limited edition Strenesse version of the Loewe Connect ID is just one of the plans in the pipeline, and will be the result of close collaboration with the renowned fashion brand. The highly individual and exclusive device was created under the direction of Gabriele Strehle, head designer at Strenesse, and is set to be unveiled by Loewe at IFA 2012 in Berlin (30 August - 5 September).

Strenesse and Loewe are also preparing joint events for the autumn in fashion and consumer electronics specialist stores across Europe, which will allow customers to see Loewe home entertainment systems at Strenesse and fashion at Loewe. Luca Strehle, CEO at Strenesse AG comments, “This opportunity will allow both premium brands to reciprocally tap into new customer groups which are entirely appropriate for the brand.” And Loewe boss Oliver Seidl remarks, “The two companies are almost made for each other; we do share a host of common values, after all. We produce superior quality in Germany and appeal to increasingly individual, discerning consumers who cultivate their own personal style without compromise.”

For this very reason, Strenesse and Loewe also plan to make use of their partnership for communication purposes with the intention of incorporating the other respective partner in advertising measures, as well as staging joint PR events.


Legend:
Have agreed upon a broad-reaching partnership: Luca Strehle, CEO of Strenesse AG (left), and Oliver Seidl, CEO of Loewe AG.