loewe AG, Kronach

- Superior individualisation
- Picture quality: reference class
- Outstanding sound
- Tailor-made operating system
- Perfectly networked
- Convenient recording
- Elegant design


Kronach. – The exclusive Loewe Reference ID TV is a masterpiece of craftsmanship, exclusive materials, and superlative personalisation potential. The utmost care is taken to guarantee both the production and sound quality of each and every Reference TV. Naturally, particular value is placed on achieving a life-like, razor-sharp picture. In terms of technology, the Loewe Reference ID is equal to anything that cutting-edge television technology has to offer – right through to individualised access to the Internet and flawless networking.

Superior individualisation
The Loewe Reference ID television looks and feels like a work of art: it has not relinquished its minimalist design and is equipped with an aluminium frame in Chrome, as well as black speaker covers and a black rear panel. Alongside the basic version, customers can also order versions with individualised technology and design ex works. For example, monochrome LED backlighting, which casts a soft corona of light around the Loewe Reference ID, impressively showcases the TV as a part of the decor. Then there’s the home entertainment system with various set-up options – supplemented by the perfectly-shaped Loewe Reference ID speakers. In addition, the customer can also choose between twelve frame options, six exclusive speaker covers and nine colours for the rear panel, and gain the opportunity to design their own individual Loewe Reference ID. Such exclusive models are manufactured by Loewe at their Kronach site.

Picture quality: reference class
The Loewe Reference ID’s superior picture is achieved through the use of Full-HD LCD technology with LED backlighting and 400 Hz picture quality. The luminosity and high picture frequency of these displays means they are also perfect for showing 3D content. To achieve a rich black and optimised contrast, the Loewe Reference ID is also equipped with a high-quality contrast filter panel. A sophisticated anti-reflection coating technique minimises potential reflections. The colour display is optimised to make it look natural. An automatic contrast system regulates the contrast according to the ambient light, thus guaranteeing a perfect picture in any environment. The integrated dual triple tuner for DVB-T/T2/C/S2 and the dual CI+ interface for HDTV reception of encoded channels ensure the device is future-proof.

Outstanding sound
It is, however, all a question of tone and for this very reason, the new Loewe Reference ID television is equipped with a finely-tuned sound system. With its 160 watts of musical power, it creates an impressive, authentic and natural sound experience. Different sound modes with optimised sound settings refine the TV enjoyment, making it a real experience. The automatic speech recognition guarantees optimal speech clarity and the incredible 5.5l integrated speaker volume creates an impressive sound atmosphere.

It goes without saying that the Loewe Reference ID is also equipped with Dolby Digital and an integrated multichannel decoder, as well as AV pre-amplifiers for sound reproduction, allowing the new Reference to become the control centre for the entire home entertainment system. Together with the Subwoofer Highline, the external Reference ID Speaker puts the viewer at the centre of his own personal concert hall. The individual speakers can be combined to form anything up to a 5.1 system, with the integrated TV speaker used as a dynamic centre speaker.

The powerful, yet elegant Loewe Subwoofer Highline, with new-generation class-D amplifiers with a total output of 800 watts (sinus) and acoustic pressure of 109 dB, guarantees a distortion-free bass playback – and with its room-dependent equalizer settings, it completes the Reference ID system.

For a thrilling sound experience, the Reference ID Speakers, each with a volume of four litres, reproduce even the most difficult of tones with incredible precision, and the d'Appolito arrangement translates into unprecedented spatial resolution, which means that a cello, for instance, can be heard distinctly during a concert. The high-tech materials used in the speakers, such as ceramic, achieve a precise playback and create an incomparable experience.

Tailor-made operating system
The Loewe Reference ID is also equipped with a tailor-made operating system. Its most important functions can be activated on the set itself using invisible Piezo buttons. The new operating device, also known as the Loewe Eye, displays the current operation status.

It goes without saying that the Loewe Reference ID television also has the new, intuitively usable operating concept, Loewe Assist Media, on board. The process of operating devices and applications is transformed into a captivating experience. For the first time, TV programming, Internet content, personal photos, videos and apps can all be integrated with ease. And the premise of maximum individuality doesn’t end here. All individual content can be quickly saved as a favourite to the home screen – be it your favourite channel, recordings on the DR+ hard disk recorder, Internet sites, apps from the MediaNet portal or music, films and photos from your personal network. And accessing content is just as easy – simply call up the application and the system takes care of the technological element. This is a feature currently only available with the Loewe Reference ID and the Loewe Individual.

In addition, all the core operating steps can be controlled intuitively with the cursor on the Loewe remote control. The design of the TV’s on-screen menu is focused on core functionality, which means it’s easy to find your way around when using Loewe smart TV functions. Eye-catching icons structure the screen into immediately recognisable zones. Sophisticated animation, both in terms of technology and form – such as Cover Flow or picture collages – makes navigation through the extensive media offering a genuine experience. What’s more, the “red dot best of the best” award-winning Loewe Assist Media app for iPad affords the use of an electronic programme guide (EPG), and access to detailed information about films and programmes. And it goes without saying that the Loewe Reference ID flat-screen TV can also be conveniently controlled using this app.

Perfectly networked
Courtesy of the Loewe Assist Media remote control, all of the smart TV functions of the new Loewe Reference ID can be operated intuitively. In particular, these functions include the ability to access media content from the home network. Furthermore, additional web-based services can also be accessed using the integrated Loewe MediaNet. These include attractive video and audio on demand services, news portals, and social media applications such as Facebook and Twitter. The Loewe Reference ID television is also equipped with convenient, HbbTV standard-compliant MediaText. A number of services to accompany programmes are also available online, and are just a click of the red button away with the remote control. These include services such as the attractive media libraries and portals of the respective channels. The latter, for example, allow individual access to programmes whenever fits best into your own personal schedule. And it goes without saying that all available Internet radio stations can also be played.

Convenient recording
Equipped with a generous 1 TB of storage space, the DR+ hard disk recorder integrated into the TV can – provided it is permitted by the content provider – record both 2D and 3D content, and stream recordings to other Loewe TVs via WLAN, LAN or Powerline. It also facilitates time-shift TV in various different rooms. Specifics: access to the main television’s video archive via another Loewe TV in the home network is always possible. Programmes can thus be stopped during airing and – without missing a thing – be watched to the end on another Loewe television. Such a feature remains unparalleled. Courtesy of the integration of the hard disk recorder into the Loewe TV, intuitive operation of the entire system is also possible using a single remote control. This allows you, for example, to stop your favourite programme at just the touch of a button and to continue watching it later from where you left off. This way, that all-important scene must never be missed again. Courtesy of the integrated dual triple tuner for DVB-T/T2/C/S2 other programmes can, of course, also be played whilst another is being recorded.

Elegant design
The design features an impressively simple and linear style and together with the materials used results in the creation of an unparalleled masterpiece. Through the use of exceptionally high-quality materials such as aluminium or refined glass even the basic version of the Loewe Reference ID stands out. The visually coordinated Loewe Reference Speakers bear the same designer signature and, in Black and Aluminium Silver, they fit elegantly into the system. Individual set-up options expertly put the Loewe Reference ID in the limelight in any environment: whether it’s casually rested against the wall or mounted on the wall like a picture, whether it’s with the motorised Floor Stand R ID or the progressive Floor Stand R ID Dynamic – the new Loewe Reference TV always creates a good impression. In line with this, most of the set-up options are also possible for the Loewe Reference Speakers.

From the second quarter of 2013, Loewe is also offering customers the chance to design the product for themselves. For this purpose, twelve frame options with various colours and materials, six exclusive speaker covers and nine different rear panel colours will be available. Customers can also select an LED backlight which encircles the set and makes the Loewe Reference ID appear to almost float when mounted on the wall. This discreet corona of light can be individually dimmed and set to a white tone.

Loewe Reference ID is initially available in two screen sizes, 40 and 46-inch, from January 2013; and in a 55-inch model from March 2013.