loewe AG, Kronach

Frankfurt/Kronach. – Loewe AG has won the Grand Prix at the “Good Design 12” awards: the Deutsche Designer Club e.V. (DDC) competition which this year invited submissions on the theme of “Added brand value through design”. The Grand Prix was the highlight of a celebratory gala evening in Frankfurt.
The prize is awarded to recognise “the exemplary performance of a businessperson or company, and is determined by means of a secret ballot in which all jury members for all competition categories cast a vote. The nomination criteria are: originality, role model status within the sector, ethics (environmental, social), sustainability, bravura and networking.” The Grand Prix is only awarded to one company per year.

Statement from the Deutsche Designer Club: “The 40 members of the Good Design 12 jury are decorating Loewe AG, Kronach, for quality in design and communication that is cross-discipline in character and permeates all corporate activities.” Furthermore: “Conceived in-house with great sophistication and implemented with aplomb, Loewe’s brand values – minimalist design, innovations for the senses and exclusive individuality – are played out in superlative quality and constitute an integral element of the corporate culture. Over the past 20 years, the company has set standards in terms of product design and, indeed, created genuine design classics.”

At the award ceremony Loewe CEO Oliver Seidl was particularly delighted with the fact that the honour was being bestowed on the company structure as a whole. “As a premium brand, design is a top priority for Loewe: it shapes all areas of our work – from televisions to marketing communication. We are proud to be the recipients of this exceptional prize, as awarded by Germany’s most renowned designers.”

The competition evaluates work within the framework of eight different categories – product, digital media, photo/film, marketing communication, space/architecture, corporate communication, graphic fine arts and future/student work. Submissions originate from Germany, Austria and Switzerland and it is required that they were created in 2010/2011. The patron for this year’s competition is Andrej Kupetz from the German Design Council.

The Deutsche Designer Club (DDC) is an initiative which praises all things “good” – “good design” and “good designers” and those who fly the flag for “good design” both within Germany and further afield. It aims in particular to nurture and encourage the quality of interconnected integrated communication within all design disciplines and media – and beyond. To this end, the Deutsche Designer Club creates regional, national and international platforms to encourage greater interdisciplinary exchange on the topic of “good design” and promote its development further. These platforms are intended to improve mutual acceptance and communication both between designers, and with clients and educational establishments.

Legend:

Are glad about the Grand Prix of the German Designer Club [Deutscher Designer Club] (from left): Loewe PR Director Dr. Roland Raithel, Loewe Marketing Director Henrik Rutenbeck, Loewe CEO Oliver Seidl and Niko Gültig, Grand Prix Executive in the German Designer Club.