Kronach, December 16, 2010 – The Supervisory Board of Loewe AG has appointed Manfred Fitzgerald as a new member of the Executive Board. He will accept responsibility for marketing, sales, design and customer services for the premium manufacturer of TV and home entertainment systems as of February 1, 2011. Including Chief Executive Officer Oliver Seidl and Chief Technology Officer Gerhard Schaas, the Company's management team is once again complete.
Most recently Manfred Fitzgerald (47) held a position in top management with the Italian sports car manufacturer Automobili Lamborghini, a subsidiary of the Volkswagen Group. As a member of management, Manfred Fitzgerald had been responsible for global brand management, marketing and design since 2005. He has thus been responsible for the successful global repositioning of the brand Automobili Lamborghini.
"We are pleased to have recruited Mr. Fitzgerald, an internationally recognised marketing expert who also has expertise in successful sales of luxury products, for Loewe. We are confident that his experience will substantially enhance our pivotal activities of marketing and sales and increase Loewe's growth on the national and international level," underscored Dr. Rainer Hecker, Chairman of the Supervisory Board of Loewe AG.
As part of the "Fast Forward" restructuring and future strategy program, Loewe has systematically streamlined the organisation and strengthened the focus on processes. In line with this, the central divisions of development, marketing and sales were restructured with the goal of increasing the organisation's effectiveness, reducing time to market for new products and accordingly creating additional customer benefit. Project management with responsibility for product development was given more control across divisions and reports directly to the Chief Executive Officer.
"Our ‘Fast Forward’ future strategy program is making good progress," commented Oliver Seidl. Just in time for the winter shopping season, Loewe has successfully launched the two new product families Connect and Art with the most advanced LED technology. This nearly completes the conversion of the TV product line to LCD sets with innovative LED backlighting.