loewe AG, Kronach

Kronach. – Purists tend to appreciate elegant simplicity and exclusive individuality. When stylishly setting the TV against the wall the new set-up option – the Loewe Wall Stand Flex – comes into its own. TVs can be mounted at any height and tilted between 0 and 4° allowing an optimal view of the HDTV screen, irrespective of height.

This will transform the Loewe Connect 32 and Connect 40 TVs into genuine eye-catchers, or to be more precise, much-coveted design pieces. The highly-prized IFA PreView Award for the best design achievement was conferred on the Loewe Wall Stand Flex at the IFA Previews.

More than 350 German-speaking journalists took part in the IFA PreViews in Hamburg and Munich in the run up to the IFA which takes place annually in Berlin. Representatives from leading daily newspapers, trade journals and magazines, along with radio and television journalists, were given the opportunity to evaluate outstanding innovations and designs in advance, and award the IFA PreView Award, at these renowned press events. "We see this award from a large number of leading journalists as recognition of our prowess in both technology and design," commented Loewe CEO Oliver Seidl on receiving the prize. "It has also really put the wind in our sails in the run up to what is the most important trade show in the industry. We at Loewe are delighted with this prestigious award."